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Abans Automobile Division - Dongfeng Motor Corporation
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General Introduction to Dongfeng Motor Co., Ltd. Dongfeng Motor Co., Ltd. (DFL) was formally
established on June 9, 2003 as the result of the strategic cooperation between Dongfeng Motor Corporation (DFM) and Nissan Motors
Co. The company came into formal operations on July 1, 2003 with Mr. Miao Wei as chairman and Mr. Katsumi Nakamura as president and CEO.
DFL has registered capital valued at RMB16.7 billion (240 billion Yen or US$2 billion) with 50 percent equity per each party.
Investments from DFM include existing assets from subsidiaries and equities in relevant enterprises while Nissan Motors Co.
provided cash at equal value. The new company is registered in Wuhan and has approximately 70,000 employees.
DFL is China's first joint venture enterprise in motor vehicles with a complete series of trucks, buses, commercial
vehicles and passenger vehicles. The Dongfeng brand is used for its commercial vehicles and the Nissan brand is used
for passenger vehicles. DFL plans to establish a R&D center for passenger vehicles while maintaining and developing its R&D center for existing commercial vehicles. DFL is the largest joint-venture project of its scale and the deepest and broadest scope in China's automotive industry.
- Largest in scale. Registered capital in the company is valued at RMB16.7 billion. It surpasses any other joint-venture enterprise in China. This is Nissan's second largest overseas investment project following project investments in the US.
- Greatest number of employees. The number of employees amount to 70,000, which is the greatest number for a joint-venture enterprise in China's automotive industry.
- Broadest range of products. DFL's products include commercial vehicles, passenger vehicles, components and parts and automotive equipment. This makes DFL the first joint-venture company with a complete range of products in China's automotive industry.
- Deepest cooperation. In addition to cooperation in the areas of R&D, production and sales, Nissan will also provide experience sharing in product strategy, purchasing, logistics, quality control, brand management, market development, sales network and financial services, covering all aspects of the value chain.
DFL has a mid-term sales target of 620,000 vehicle units for 2007, of which commercial vehicles will account for 320,000 units
and passenger vehicles will account for 300,000 units. By 2007, DFL aims to double sales volume and revenue and achieve
profitability growth by 10%. DFL CV is positioned to be Top Three of the world and Nissan brand vehicle to one of the best
brand value in China.
Products
Dongfeng EQ1032T51D2 Single Truck
Dongfeng EQ1032N11D2Y Crew Cab
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